Let’s celebrate! Today is the one year anniversary of the signing of historic legislation which gave the Food and Drug Administration the authority to regulate tobacco products. Starting today tobacco manufacturers will no longer be able to label cigarette packages as “light”, “low”, or “mild”.
Unfortunately, many tobacco manufacturers are still using deceptive techniques to imply that some cigarette packages are safer. The manufacturers of Marlboro are using colored packaging to reinforce the message that certain packages are “light”. The New York City Department of Health has released advertisements to educate the public about these deceptive techniques- Check it out here!
You’re the Cure advocates should be proud of the work that we all did to pass this historic legislation. There are still major hurdles ahead, and we should all still push for smoke-free air legislation and higher tobacco taxes. However, today take time to pat yourself on the back for this historic success.