Monday, May 3, 2010

American Heart Association and Partners Launch the National Physical Activity Plan

American Heart Association CEO Nancy Brown joined forces with several prominent national fitness groups to announce the launch of the National Physical Activity Plan. The plan, announced May 3 in Washington, will encourage Americans to incorporate more physical activity into their daily routines at work, at home and in their communities.

Brown discussed the association’s role as co-leader of the business and industry sector, to help identify and disseminate best practice models for physical activity in the workplace. “The American Heart Association recognizes worksites for prioritizing the health and wellness of their employees,” said Brown. “These programs have had a significant return on investment, improving the employee’s health and the company’s bottom line with increased productivity, reduced absenteeism and turnover, and reduced healthcare costs.” Among those who joined Brown at the National Press Club announcement were leaders from the YMCA, the American Council on Fitness, and the International Health, Racquet, and Sports Club Association.

The association’s Start! Fit-Friendly Companies program ( commends worksites for their progressive leadership in stressing the importance of health and wellness among employees and providing the tools to make it happen.

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