
During her keynote, Brown discussed Life’s Simple 7 (mylifecheck.heart.org), seven key health factors and behaviors that the association believes are essential for successful prevention including physical activity, proper diet, abstinence from smoking, weight management and control of blood pressure, blood cholesterol and blood sugar. She also mentioned the effect these diseases and costs have on many Americans who have limited health insurance coverage. Brown shared a compelling story about Frank Amend, an underinsured heart survivor whose family was impacted by huge medical costs for his treatment.
Paul Heidenreich, MD and Justin Trogdon, PhD, two members of the report’s expert panel, commented on the methodology of the findings and remarked that despite the successes in reducing heart disease, we still face an enormous financial burden in medical costs. Members of the media including CNN, Reuters, National Journal, Congressional Quarterly and Politico were in attendance along with representatives from various health organizations.
View video highlights of the event and the full report!